Salesforce is a robust cloud-based platform that has the ability to empower education institutions with the world’s most efficient CRM—Customer Relationship Management technology. The platform also offers other marketing and data management solutions customized to meet an educational institution’s specific needs. Salesforce offers several products that are used by millions of students and educators across the globe. One such product is the Salesforce for Education cloud, designed to meet the needs of the education industry.
Listed below are ways in which Salesforce is driving technology trends in the Education sector:
Bringing social media into the classroom: The Salesforce education cloud empowers educators to connect with parents and students on popular social media platforms. This enables educators to keep a tab on the activities taking place in their classroom while engaging with students and parents beyond regular school hours.
Nurturing Collaboration Among Educators: Another service is Salesforce’s Chatter platform which allows educators to get in touch with each other, and collaborate on projects. Such kind of collaboration is vital for helping educators stay up-to-date on best practices while keeping them well-informed of new technologies.
Endorsing data-driven Decision-making: Salesforce’s Analytics Cloud empowers educators to gather, evaluate, and visualize data from various sources. This data can be utilized to track the progress of students and identify the areas of need while making informed decisions about instructional strategies. By paving way for data-driven decision-making, Salesforce helps educators enhance student outcomes.
Student Data Management: Right from filling up the application form till the completion of the study program at an educational institute, there are a lot of things that need to be accomplished.
Salesforce allows you to manage everything in a single place that too in a hassle-free way.
Internal Dashboard for Faculty: Effective communication is crucial among students and faculty. Salesforce allows the creation of an internal dashboard for educational institutes, which in turn ensures smooth communication among all the faculty members, as well as between students and faculty. The Salesforce education cloud offers features that can be included in the central dashboard and can be used by the faculty and the students as they are highly effective, as well as extremely cost-effective.
Parents’ Portal or Dashboard: Salesforce allows easy customization of the CRM as per the specific needs of the educational institute. Being a flexible platform, it allows room for experimentation. Institutions have the option to design a dashboard or parent portal to enable continuous communication among parents and faculty members.
Salesforce Marketing Cloud for Marketing: Marketing is one of the most important business processes for any organization. Educational institutes require marketing for announcing applications, sharing information regarding their services with the world, and more. Salesforce Education Cloud, CRM, and Salesforce Marketing Cloud offer the required flexibility for impactful marketing for educational institutes n the digital era.
Automation of Learning Processes: Salesforce offers a wide range of automation capabilities that saves time that usually businesses waste on tedious tasks. Everything from management to marketing can be automated using Salesforce to a certain extent. Automation includes automating career counseling processes or classroom learning from the end of the season till the beginning of the placement season. Some other examples of automation include tracking the task updates of every student including resume building, assignment submissions, and more. The dashboards created due to the integration of Salesforce CRM and Salesforce Education Cloud empower students to keep track of all happenings right from the beginning till the end. It is also possible to track the growth of students and identify weaknesses, and opportunities for greater student engagement along with a range of other things.
Continual Support: Reputed Salesforce consulting companies have wide experience in developing Salesforce CRM for many satisfied customers and can provide you with assistance long after Salesforce implementation. Since maintaining the integrity of the CRM and education cloud is crucial for educational institutes, and requires a lot of commitment to make sure that the software keeps functioning properly. These companies extend their support in form of regular maintenance, training for staff, and insights on the latest technology.
